Shopify Website Development Services
Custom Shopify stores that load fast, convert visitors into buyers, and don't fall apart every time an app updates. Real Liquid code, lean app stack, no theme babysitting.
Shopify Website Design Services Built Around the Checkout
Most Shopify stores have the same problem: a $300 theme, twenty installed apps, and a product page that takes seven seconds to render on a phone. The branding looks fine on desktop. The checkout drops 70% of carts. We rebuild the bits that actually move revenue.
Shopify powers over 4.4 million live stores, according to Shopify's own stats. That's a lot of competition selling near-identical-looking sites. Custom Liquid code, a tight app stack, and product pages designed for a real conversion rate are what set the top 5% apart.
Our Shopify website development services cover everything from a clean DTC starter store to a Shopify Plus build with custom B2B portals, multi-currency, and Flow automations. Same baseline across every project: real custom design, hand-written Liquid, and an app list short enough to remember.
What's Inside Every Shopify Build From Outgle
Six things every store we ship has, no extra invoices required.
Product Pages Designed to Convert
Add-to-cart placement above the fold, fixed sticky bar on mobile, real reviews block, trust badges, and zero-friction variant selection. Every element has a job. Nothing on the page is there to look pretty.
Hand-Coded Liquid, Not Theme Hacks
We start from Dawn or write the theme from scratch, then layer your brand on top. Liquid sections built for your team to edit in the Shopify admin without breaking the page. No PageFly, no Shogun, no $500 of bloat.
A Lean App Stack You'll Actually Use
Klaviyo for email, Judge.me for reviews, ShipStation for fulfillment, plus whatever you actually need. We audit your existing apps, kill the duplicates, and connect what's left through proper APIs, not Zapier glue.
Mobile First, Genuinely
Most ecommerce traffic is on a phone. We design the mobile cart and checkout first, then scale up. Apple Pay, Google Pay, and Shop Pay enabled by default. Sticky cart bar, one-thumb navigation, and zero pinch-zoom needed.
Ready for a Product Drop or Black Friday Spike
Shopify Plus, multi-currency setup, B2B wholesale portal, Shopify Flow automations for fraud and inventory rules. We've shipped stores that handled 10x normal traffic during a launch without a checkout error.
Headless Shopify When It Pays Off
Shopify's Storefront API plus Next.js or Hydrogen, when speed and brand differentiation matter more than the standard theme stack. Not the right call for every store. We'll tell you straight if it's overkill for yours.
Tired of watching carts get abandoned at checkout? Get a free Shopify audit →
How a Shopify Project Runs at Outgle
Audit Your Current Store
If you already have a Shopify or other store, we run a free audit first. Speed score, app stack, theme bloat, conversion bottlenecks. You get the report whether or not you hire us.
Sitemap and Product Plan
Collection structure, product page templates, meta titles, filter rules, search behavior. Sorted before design starts so we're not retrofitting structure into a finished design later.
Design in Figma
Custom mockups for the home, collection, product, cart, and checkout screens. Mobile and desktop. Two rounds of revisions baked into the price. No surprise change-order invoices.
Custom Liquid Build
Theme built section-by-section with editable Liquid blocks. App connections written through proper APIs. Shopify Plus stores get Flow automations and B2B portal config in this stage too.
Speed, SEO and Testing
Lighthouse pass, image compression, deferred scripts, schema markup on products. We test the checkout end-to-end on real iPhone, Android, and tablet, with real test orders.
Launch and Handover
Theme deployed, sitemap submitted to Google Search Console, and a 60-minute admin training call with your team. You leave with full theme files, app docs, and a written handover guide.
Why Brands Pick Outgle for Shopify Store Development
Five things we do that most Shopify agencies skip.
No "Custom" That's Just a Recolored Dawn Theme
A lot of agencies install Dawn or Impulse, change the colors, swap two product images, and call it custom. Your store ends up looking like every other DTC brand on Instagram. We design from your brand, not a Shopify Theme Store demo.
Honest About Where We Work From
We're based in Karachi, Pakistan. We don't put a fake US address on our footer to pad the day rate. The work speaks for itself, and the pricing reflects where we actually live. Want a New York agency at 4x the cost, totally fair, just not us.
Start at 30% Down, Pay Monthly
Our Grow Now, Pay Later program lets a new brand kick off a Shopify build for 30% upfront. The rest splits across installments while the store is already taking orders. No third-party financier, no late-fee trap.
We Stick Around After Launch
A live store needs theme tweaks, app updates, seasonal landing pages, and the occasional "checkout broke" call. Most agencies hand you the theme and ghost. Our retainer plans cover all that for a flat monthly fee, optional, never required.
We'll Tell You When Headless Is Overkill
Most stores don't need headless Shopify, custom apps, or Shopify Plus. We'll say it on the call. If a $9/month app does the job, we use the app. Nothing on the invoice is there to pad the total.
More Ways We Can Help
Common Shopify Mistakes to Avoid
Know these before you hire anyone.
Buying a Theme Off the Theme Store and Calling It Done
Theme Store demos run on pro photography and a copywriter's portfolio. Drop your real product images and category names in and the same theme suddenly looks generic.
Stacking Twenty Apps on a New Store
Every Shopify app adds JavaScript and a monthly fee. Five badly-chosen apps can knock 30% off your speed score and cost more than the theme. Use code where you can, apps only when worth it.
Ignoring Speed Until Launch Week
A slow Shopify store starts losing checkout conversions at 3 seconds. Speed issues are baked into the theme and app choice, so fixing them after launch usually means a partial rebuild.
Treating the Checkout as Off-Limits
Most agencies don't touch the Shopify checkout because it's locked outside Shopify Plus. That mindset costs you sales. Trust badges, payment icons, urgency copy, and fast-loading thank-you pages are all fixable.
Writing Product Copy After the Design Is Done
Product descriptions shape the page layout, the variant logic, and the upsell flow. If you write the words last, the design ends up rigid. We sort the copy direction in week one.
Done making these mistakes?
Let's build your Shopify store the right way. Fast, conversion-ready, and live in 4 to 8 weeks.
Get a Free QuoteReady to Build Your Shopify Store?
A custom Shopify build doesn't have to cost $25,000 or take six months. Send a few notes about your products and your goals, and within one business day we'll come back with a real timeline and a fixed price. No obligation, no sales pitch, no fluff.
New brand on a budget? Ask about Grow Now, Pay Later. Start at 30% upfront, pay the rest in installments.
Shopify Development FAQ
A standard custom Shopify store starts at $1,500. A larger build with 30+ products, advanced collection logic, and Klaviyo or HubSpot integration starts at $3,500. Shopify Plus stores with B2B portals or headless frontends are quoted separately. After the audit call, you get one fixed price in writing.
A standard custom Shopify store ships in 4 to 8 weeks from kick-off. Larger Shopify Plus builds with B2B portals, multi-currency, and a headless frontend run 10 to 14 weeks. The biggest variable is how fast you sign off on copy and design rounds, not the development.
Yes, 100%. After final payment, you get the full Liquid theme code, the Figma file, the Shopify admin handover, and a list of every app and account we used. No license keys you have to renew through us. If you switch agencies, the next team can pick up the theme without a rewrite.
Yes. WooCommerce, Magento, BigCommerce, Wix Stores, Squarespace Commerce, and custom Laravel storefronts, we've migrated all of them. Product data, customer accounts, order history, and 301 redirects are mapped before launch so your existing Google rankings and email subscribers come with you.
Yes. For brands above $1M in annual revenue or with B2B and wholesale needs, Shopify Plus unlocks the checkout, Shopify Functions, Flow automations, multi-currency, and B2B portals. We've built Plus stores with custom checkout extensions, automated fraud rules, and country-specific landing pages.
Slow stores lose money. Research from Cloudflare shows that even a one-second delay in load time can drop conversions by 7%. We strip render-blocking scripts, lazy-load product images, conditionally load app JavaScript, and audit Liquid loops. Target Lighthouse score is 80+ on mobile.
Yes. Our flat monthly retainers cover theme tweaks, app updates, seasonal landing pages, A/B test setup, and an ongoing CRO log. You can also book us by the hour for one-off jobs. Optional, never bundled into the build price.
Affordable
Shopify Pricing
Starter
DTC starter store, up to 20 products
- Custom Figma design, home + product + collection
- Hand-coded Liquid theme, no PageFly
- Up to 20 products uploaded with SEO meta
- Apple Pay, Shop Pay, Klaviyo signup
- 30 days of free fixes after launch
From $1,500
Business
Growing brand, 50-200 products
- Everything in Starter
- Up to 200 products with custom variants
- Advanced collection filters and search
- Speed pass: image compression, lazy loading
- Klaviyo flows, Judge.me reviews, ShipStation
- Schema markup for products and reviews
From $3,500
Enterprise
Shopify Plus, B2B, or headless build
- Everything in Business
- Shopify Plus checkout extensions and Functions
- B2B wholesale portal with company accounts
- Headless option with Hydrogen or Next.js
- Multi-currency, Flow automations, fraud rules
- Dedicated project manager and Slack channel