Digital Marketing Specialist
Digital Marketing Specialist
Hybrid (Karachi, PK)
Closed
Full-Time
Job Summary
We are seeking a data-obsessed Digital Marketing Specialist to lead paid advertising (Google PPC, Meta Ads, LinkedIn Ads), conversion rate optimization, and marketing analytics across Outgle's agency accounts. You will manage ad spend, perform A/B split tests, setup conversion tracking in GA4/GTM, and maximize client ROAS.
Key Responsibilities
- Design, launch, and optimize paid search (Google Ads) and paid social (Meta/LinkedIn) ad campaigns.
- Implement conversion tracking pixels, custom GTM events, and Google Analytics 4 attribution modeling.
- Analyze CAC, ROAS, LTV, CTR, and landing page conversion performance.
- Conduct multivariate A/B testing on ad copy, creative assets, and landing pages.
- Collaborate with graphic designers and copywriters to produce high-converting ad assets.
Qualifications & Skills
- 3+ years of experience in performance marketing and paid media management.
- Certifications in Google Ads, Meta Blueprint, or Google Analytics 4 are highly preferred.
- Strong analytical proficiency in Excel/Google Sheets, Looker Studio, and GTM.
- Proven track record of scaling monthly ad spend while maintaining profitable ROAS.
Perks & Benefits
- Competitive base salary + ROAS performance incentives.
- Hybrid office/remote flexibility.
- Ad spend budget for strategy experimentation.
- Comprehensive health insurance.
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